Special Report: Nutrition Top Priority in Beverage Sector

In light of our fight against COVID-19, there has been an increased focus on health and immunity. In the F&B industry, beverages with immune-boosting functions or other health benefits are growing increasingly popular among consumers.

At Jebsen & Jessen, we endeavour to create innovative and targeted solutions to meet our customers' needs better. As part of this commitment, Jebsen & Jessen Ingredients has been working closely with brands to develop new solutions and ingredients that can satisfy the shifting consumer tastes and preferences in the F&B industry.

"As we enter the post-pandemic era, new habits formed by consumers will continue to stay, and immunity and health concerns will remain a focus on the mind of consumers." - Ratana Vongmukdaporn, Regional Business Line Head for Food and Pharma & Personal Care, Jebsen & Jessen Ingredients

Want to know the state of today's beverage industry? What ingredients are gaining popuarity and set to make a splash? What does the future of the beverage industry look like? Learn about these topics in this interview with Asia Food Journal, where Ratana Vongmukdaporn, our Regional Business Line Head for Food and Pharma & Personal Care divisions provides insights on current trends in the region's beverage industry, the importance of supplier-brand collaborations, and beverage ingredients that are set to take the stage in the coming year.