Showcasing Science & Creativity at In-Cosmetics Asia 2025
Jebsen & Jessen Ingredients showcased cutting-edge personal care innovation at In-Cosmetics Asia 2025, featuring new skincare, suncare, haircare, and dental prototypes developed with Shell, Norex, Labio, Innovacos, and BioNest.
From skincare and suncare innovations to a returning dental formulation corner — and even a soft-serve treat inspired by our Food Lab — Jebsen & Jessen Ingredients once again made an impact at In-Cosmetics Asia 2025 in Bangkok. The event, held from 4–6 November 2025, brought together technology, creativity, and cross-industry collaboration, reaffirming our commitment to innovation that connects science with experience.
Highlights from the JJING Booth
This year’s booth featured collaborations with Shell – Silk Alkane, Norex, and Labio, alongside joint showcases with Innovacos and BioNest. The vibrant space drew strong interest from industry visitors, customers, and partners alike — a testament to JJING’s growing reputation as a trusted connector in the personal care industry.
Dental Innovation Corner: Science Meets Smile
Back by popular demand, the Dental Corner returned for its second year, featuring over a dozen new prototype formulations developed by our Regional Personal Care Innovation Centre.
Crowd favourites included:
- 🦷 2-Phase Mouthwash
- 🪥 Invisible Colour Tooth Powder
- 🍓 Happy Teeth Kids Gummy Toothpaste
These playful yet scientifically backed formulations demonstrated how ingredient innovation can make oral care more engaging and effective.
Skin, Sun & Hair Care Innovation
Visitors also explored a diverse range of new product concepts across skin, sun, and hair care — including:
- 💧 Hydrating Dried Pad
- 🍦 Greek Yogurt Sun Protection SPF 50 PA++++
- ☁️ Fluffy Puff Dry Shampoo
Each formulation was designed to reflect current market trends — from multi-sensory experiences to sustainability-driven innovation — showing how JJING’s formulation expertise bridges science, creativity, and consumer appeal.
A Sweet Surprise from Our Food Lab
One of the most talked-about moments at the booth was the Sweet Escape Soft Serve Corner, where visitors were treated to two functional soft-serve prototypes developed by our Regional Food Lab:
- 🍏 Slim Bliss Yoghurt Apple Soft Serve — enriched with probiotics and dietary fibre for wellness-driven indulgence
- 🍵 Good Mood Malt Tea Soft Serve — combining malt extract and omega-3 for mood-boosting comfort
The crossover between food and personal care innovation brought a refreshing and delicious twist to the JJING booth experience.
Partner Engagement & Interactive Activity
To deepen collaboration across the show floor, JJING launched a fun Stamp Collection Activity, encouraging visitors to engage with our key partners’ booths. This interactive initiative proved to be a crowd favourite — creating lively conversations, new connections, and memorable moments throughout the event.
Looking Ahead
With a strong turnout and enthusiastic engagement from partners and visitors, In-Cosmetics Asia 2025 marked another successful milestone for Jebsen & Jessen Ingredients.
We extend our gratitude to everyone who visited our booth — old friends and new faces alike — and look forward to welcoming you again next year for another showcase of science, creativity, and collaboration.
