Olus & Jebsen & Jessen Strengthen Partnership for Next-Generation Feed Solutions in APAC

The agreement covers Thailand, Vietnam, and Malaysia, positioning both companies to deliver innovative feed solutions to the growing Asian livestock market.

Olus’ mission isn't to be the biggest, but to be the most valuable partner, which is why they keep operations simple, enabling them to act quickly and efficiently.

Why this partnership matters

Expanding in Asia demands more than excellent products; it requires deep local insights, relationships, and reliable support. “I’ve genuinely fallen in love with Asia,” says Johannes Fuite, CEO at Olus. “It’s about relationships. People here are incredibly caring and take the time to look after each other. That makes doing business feel more personal and rewarding. It’s the foundation of our long-term approach.”

To further enhance local customer support, Olus has welcomed industry veteran Hai Diep, who brings over 30 years of regional expertise to ensure on-the-ground technical support and knowledge transfer throughout the region.

This makes Jebsen & Jessen Ingredients an essential partner for Olus. By combining Olus' innovative products with Jebsen & Jessen’s robust local infrastructure, extensive market knowledge and proven logistical capabilities, we are able to deliver tailored customer support across the APAC markets.

Thinh Nguyen, Feed Regional Portfolio Manager for Jebsen & Jessen Ingredients, added: “We are excited to partner with Olus and bring their innovative feed solutions to our customers across Asia-Pacific. With Olus’ science-driven products and our strong local presence, we are confident this collaboration will deliver real value and long-term growth for livestock producers in the region.”

Innovation & automation

Olus' competitive advantage lies in its streamlined operations and advanced manufacturing capabilities. The company operates a fully automated production facility designed for efficiency and flexibility, enabling rapid response to market demands.

“We believe that by remaining streamlined, we can offer a more responsive service.” explains Johannes Fuite. “For example, we've designed a fully automated factory that requires only a small number of staff. Automation allows us to operate at lower costs and maintain high efficiency. Our ability to stay competitive is rooted in both our innovative product development and our investment in automation.”

This advanced manufacturing setup brings a flexible and consistently high-quality production, enabling products like Elan® Digest to be produced within just three to five working days, providing customers with the agility they need in today's dynamic market environment.

As Johannes puts it: “We want to be like a speedboat: fast, flexible, and sharp. We keep our operations lean, so we can move quickly and give customers the best possible service.”

About Olus

Olus is a family-owned manufacturer of feed additives based in the Netherlands, with roots in animal nutrition going back over 100 years. With a forward-thinking mindset they’re dedicated to developing and producing innovative and practical health-supporting feed additives for modern livestock producers.

The company specialises in developing science-based feed solutions that support animal health and performance, with a particular focus on digestive efficiency and sustainable production methods. Olus produces innovative lysolecithin-based emulsifiers that significantly improve fat digestibility and nutrient utilisation in animal diets. This enables nutritionists to formulate energy-efficient diets without compromising animal performance.

What the partnership delivers

Moving forward

Together, Olus and Jebsen & Jessen Ingredients are committed to driving innovation and sustainable growth in Asia-Pacific's livestock industry. Contact us to explore how we can help your business thrive.