Embracing the Vitality of Healthy Ageing

Explore the intersection of nutrition and healthy ageing, highlighting 2024 trends, food innovations, and supplements for enhancing senior well-being.

Scientific and medical advancements, coupled with progress in nutrition and education, collectively influence the well-being and longevity of individuals. The ability to extend human life reflects the success of mankind in developing medical science, disease treatment, and healthcare. Consequently, there has been a noticeable reduction in the rates of injuries and deaths.

The World Health Organization (WHO) predicts a significant shift in demographics by 2050, with the global population of individuals aged 65 and over doubling from 605 million (11%) to 2 billion (22%) of the total world population. This demographic transformation signifies the evolution of global society into an ageing one. Notably, the United Nations estimates that Thailand has a higher proportion of elderly individuals than any other country in the ASEAN region, which is transitioning into an ageing society approximately 20 years earlier. By 2040, every ASEAN country is expected to fully embrace the status of an ageing society.

Source: https://gsdrc.org/professional-dev/ageing-and-development/
Source: https://gsdrc.org/professional-dev/ageing-and-development/

Current Trends in Healthy Ageing for 2024

As we move into 2024, the spotlight is on the trend of healthy aging, reflecting our society’s gradual shift towards an older demographic. This transition brings several sensory changes, affecting taste, smell, vision, hearing, and even body balance. Nutrition plays a pivotal role in this context, not only in maintaining overall health but also in influencing the onset and progression of age-related conditions like diabetes, bone and joint problems, and heart diseases. It’s imperative for food and beverage brands to step up by offering nutrient-dense options that are not only beneficial but also accessible, affordable, and convenient for the increasingly active senior population. This approach is key to supporting healthy ageing and enhancing the quality of life for older adults.

Innovations to Support Healthy Ageing

As we age, sensory degradation, including diminished sensitivity to flavours like saltiness and sweetness or a decrease in the sense of smell, becomes more common. Challenges such as Dysphagia, leading to a loss of appetite, are also prevalent. Addressing these issues is crucial for enhancing the eating experience for the elderly. Introducing more umami flavours can significantly improve the enjoyment of food for older consumers. Additionally, the use of modified starches or food thickeners can enhance the texture of food, making it easier to chew and more suitable for individuals with Dysphagia.

In Japan, a product line named “Gentle Menu” has been developed specifically for the ageing population. Designed as a home care food alternative, it offers more appeal and friendliness compared to traditional nursing care food options. By reimagining the taste and texture of food, “Gentle Menu” aims to bring joy and satisfaction to the daily lives of older adults, thereby contributing positively to their overall healthy ageing journey.

KEWPIE YASASHII KONDATE – NIKUJAGA (Gentle Menu) – Chicken dumplings and vegetable in a soy sauce and sake based sauce 120 g
KEWPIE YASASHII KONDATE – NIKUJAGA (Gentle Menu) – Chicken dumplings and vegetable in a soy sauce and sake based sauce 120 g

Enhancing Senior Health with Nutritional Supplements 

Nutritional supplements are becoming indispensable in bolstering overall health and addressing specific health concerns, especially for the elderly. They serve as a convenient aid for caregivers and those in their charge. Effectively marketing these supplements, with a focus on their benefits for seniors and their caregivers, plays a crucial role in influencing consumer choices. Several innovative product concepts have been developed to support the vitality of older adults, including:

  • High-protein products tailored for healthy ageing, providing essential nutrients for senior wellness.
  • Undenatured Collagen Type II, proven to enhance comfort in movement and joint health, thus supporting an active lifestyle in seniors, as validated by clinical studies.
  • Fish oil, rich in omega-3 fatty acids, to bolster heart, brain, and eye health, underpinned by scientific research.
  • Immune support ingredients such as Zinc and ResistAid® (arabinogalactan), designed to maintain robust health in the elderly.

These supplements have been creatively incorporated into various applications to meet diverse needs, as seen in products like “The Guardians Jelly Stick”, “Coffee Pea Milk”, and “Plant-Based Wonton Soup”. For those keen on exploring these ingredients and their incorporation into food items, our food lab team is well-equipped to provide comprehensive guidance and support. We invite you to connect with us for detailed solutions and application advice.


The Guardians Jelly Stick
The Guardians Jelly Stick

Dive into the revolution of health with “The Guardians Jelly Stick”, a symphony of natural wellness elements. Infused with the sweetness of erythritol, vibrant hues of betacarotene, immune-boosting antioxidants, zinc, and nourishing fish oils, get ready to experience a healthful treat that’s as delicious as it is beneficial.

Coffee Pea Milk
Coffee Pea Milk

Indulge in the innovation of “Coffee Pea Milk”, a harmonious blend of rich coffee notes with the goodness of plant-based protein. Meticulously crafted to be an excellent source of protein, our milk is not just dairy-free but transcends soy and animal proteins too. Adorned with a pristine white hue and a luxurious mouthfeel, every sip is a testament to the future of beverages.

Plant-Based Wonton Soup
Plant-Based Wonton Soup

Rediscover the classic essence of wonton soup, now artfully reimagined for the plant-based palate. Our “Plant Based Wonton Soup” effortlessly marries the mochi-like texture of traditional wontons with the hearty taste of minced meat—without any meat.

Pioneering Nutrition for the Ageing Population

In the ever-evolving landscape of the food industry, the growing needs of the ageing population present a unique and essential opportunity. We are committed to leading the way in developing innovative, nutritious solutions specifically tailored for senior consumers. Our focus is on combining health, taste, and convenience to create products that resonate with the dietary preferences and requirements of older adults.

We invite food industry professionals to collaborate with us in this important endeavour. Whether your expertise lies in product development, nutritional science, or market analysis, your contribution is invaluable. Together, we can forge a path towards nutritional excellence, creating food products that not only meet the needs of the elderly but also set new standards in the industry. Contact us to explore how we can achieve these goals together, enhancing the well-being of seniors through thoughtful and innovative food solutions.

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About Jebsen & Jessen Ingredients

Jebsen & Jessen Ingredients is a leading solutions provider and distributor of specialty chemicals and life science ingredients covering a wide range of industrial and manufacturing applications. Our expert technical sales and responsive customer service teams connect technologies from our world-leading partners to thousands of manufacturers across South East Asia and China. 

In business for over 60 years, we operate six regional business lines: Coating & Resins, Plastics & Rubber, Performance Chemicals, Feed, Food, and Pharmaceuticals & Personal Care. Leveraging our local presence, technical expertise and extensive portfolios, we solve our customers’ problems and keep them updated with the latest market intelligence and trends, creating maximum value for all of our stakeholders and helping bring innovative products to market faster.

  • Direct presence in 8 countries including emerging markets, with local-language technical sales and customer service staff at 17 locations
  • Locally present and regionally integrated distribution partner, with regional technical sales and distribution network covering all of ASEAN and China
  • World-class, certified warehouses in each market
  • 600m² of regional innovation labs provide customers and technology partners with outstanding development and application opportunities
  • Distributing 100,000+ tonnes of specialty chemicals and ingredients annually
  • More than 175 technology partners, including many of the world’s leading brands, serving 4,000 customers throughout the region
  • The Jebsen & Jessen Group was the first industrial company in South East Asia to achieve 100% carbon neutrality (since 2011)


Visit ingredients.jjsea.com for more information.