Elevating Pet Diets: The Jebsen & Jessen Approach to Pet Food Ingredients

Dive into the world of pet food ingredients with Jebsen & Jessen Ingredients. Uncover how we blend nutrition, flavour, and quality to promote your pet's health and well-being. From functional nutrients to palatable tastes, learn what makes our pet food stand out in fostering happy, healthy pets.

Exploring the Essentials of Pet Food

As devoted pet enthusiasts and conscientious pet food manufacturers, we recognize that the foundation of a joyous and thriving furry companion lies in optimal nutrition. At Jebsen & Jessen Ingredients, we take immense pride in crafting pet food that transcends mere sustenance, evolving into a harmonious blend of thoughtfully chosen ingredients aimed at nourishing, delighting, and fostering the well-being of your cherished animal companions.

Selecting Ingredients with Care

In the realm of pet food production, the parallels with human food production are striking. The majority of pet food ingredients overlap with those found in human food. Emulsifiers, for instance, are employed to create or sustain a homogeneous mixture of immiscible phases, reducing energy consumption and enhancing yield in extruded or canned pet food. Stabilizers play a crucial role in maintaining the physio-chemical state, aiding in binding, gelling, or thickening. Whether it’s modified starch or hydrocolloids like Guar gum or carrageenan in canned and semi-moist pet food, the considerations mirror those in the human culinary world.

Functional Ingredients for Nutritional Enhancement

Responding to the growing interest in nutrient-dense pet food, brands are highlighting attributes such as vitamin and mineral fortification, protein, and fibre. Pet owners are increasingly seeking treats with functional benefits, spanning skin health, immunity, a healthy gut, eye health, and weight management. Omega-3 and Omega-6, vital for a pet's shiny coat health and cognitive function, are central to skin health concepts. Concepts promoting a healthy gut leverage microbiome and fibre to enhance faecal quality, while Taurine is introduced for eye health. Weight management concepts incorporate L-Carnitine to minimize muscle damage and support longevity and a healthy heart, while joint health concepts feature undenatured type II collagen to improve mobility and alleviate joint discomfort.

Appealing to the Senses: Flavour and Palatants

Recognizing the multisensory perception of pets, our emphasis goes beyond taste to the all-encompassing experience. Pets place greater importance on aroma than taste, and each pet's preferences are unique, influenced by factors such as species, gender, age, health, and living environment. For instance, cats lack a sweet perception, unlike dogs. Discovering the perfect flavour is paramount, prompting us to curate a diverse lineup, ranging from savoury chicken to beef, ensuring a flavour to satisfy even the most discerning pets.

Moreover, we understand the significance of Palatants—ingredient systems meticulously designed to stimulate food consumption for pets. Comprising flavours and aroma molecules that pets crave, Palatants are crafted using enzymes as proteases to break down proteins, often sourced from the liver or entrails of animals. Available in powder and liquid forms, these enhance not only pet food but also drugs and dietary supplements.

In Conclusion

At Jebsen & Jessen Ingredients, our commitment extends beyond quality ingredients to a partnership grounded in transparency and excellence. Our advanced laboratory services are ready to transform your pet food ideas into successful formulations. Trust us to be your guide from concept to creation, setting new standards in pet nutrition. Connect with us to embark on a journey of innovation and quality in pet food development.

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  • Training documents for Pet Food Industry Entrepreneur and Innovation Module 2: Ingredient for Pet Food (Pet Food consortium and Kasetsart University, 4 October 2023)
  • Pet Supplements (Lonza Thailand)


Article contributed by Thanapa T. and Wantida S. - Jebsen & Jessen Ingredients Regional Food Innovation Lab

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About Jebsen & Jessen Ingredients

Jebsen & Jessen Ingredients is a leading solutions provider and distributor of specialty chemicals and life science ingredients covering a wide range of industrial and manufacturing applications. Our expert technical sales and responsive customer service teams connect technologies from our world-leading partners to thousands of manufacturers across South East Asia and China. 

In business for over 60 years, we operate six regional business lines: Coating & Resins, Plastics & Rubber, Performance Chemicals, Feed, Food, and Pharmaceuticals & Personal Care. Leveraging our local presence, technical expertise and extensive portfolios, we solve our customers’ problems and keep them updated with the latest market intelligence and trends, creating maximum value for all of our stakeholders and helping bring innovative products to market faster.

  • Direct presence in 8 countries including emerging markets, with local-language technical sales and customer service staff at 17 locations
  • Locally present and regionally integrated distribution partner, with regional technical sales and distribution network covering all of ASEAN and China
  • World-class, certified warehouses in each market
  • 600m² of regional innovation labs provide customers and technology partners with outstanding development and application opportunities
  • Distributing 100,000+ tonnes of specialty chemicals and ingredients annually
  • More than 175 technology partners, including many of the world’s leading brands, serving 4,000 customers throughout the region
  • The Jebsen & Jessen Group was the first industrial company in South East Asia to achieve 100% carbon neutrality (since 2011)


Visit ingredients.jjsea.com for more information.